“Log Files” track actions occurring on websites or web pages and collect information including IP address, browser type, internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
“Web beacons” are objects that are embedded in a web page or e-mail and are usually invisible to the user but are used to track a web user’s navigation of a website or collection of websites or pages, interaction with an e-mail, the completion of transactions, submittal of applications and browsing behavior.
There are two classes of Cookies based on how long they remain on an internet enabled device: (1) “Session Cookies” are used only during a web user’s visit to a website or web page and are erased once such web user closes the browser, and (2) “Persistent Cookies” remain on a web user’s browser for no more than 2 years from a user’s last interaction with an advertisement.
“PII” is personally identifiable information collected with an intention to identify and contact a person such as name, address, telephone number or e-mail address.
“Non-PII” is non-personally identifiable information that may include, as an example, IP address, browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.
HOW DO WE COLLECT INFORMATION AND WHAT INFORMATION DO WE COLLECT?
We may receive PII and Non-PII (“PII” and “Non-PII” are collectively referred to herein as “information”) that our publishers, advertisers or other clients (“Clients”) have collected in connection with our services for our Clients or that Clients have collected for access or transmittal purposes to other clients. We may hold such information and/or transmit or allow access to such information to the intended recipients or categories of recipients as requested by our Clients. We also may use log files, web beacons and cookies to collect Non-PII from browsers, Client sites and third party sites.
HOW DO WE USE AND SHARE THIS INFORMATION?
We may use the collected PII and Non-PII to perform our obligations for our Clients and for any legally permissible purpose in our sole discretion, including but not limited to those explained herein.
We may serve advertisements to you based, in part, on the demographic and geographic information you submitted to our Clients during the website registration process on their web sites or web pages, and lifestyle information about you that we obtain from them and other ValueClick entities and third parties.
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WHAT IS THE POLICY WITH RESPECT TO COMMUNICATING WITH CHILDREN?
We recognize the unique privacy concerns regarding children. We are committed to carefully protecting privacy where we know children are involved.
We employ appropriate measures to ensure security of all information that we collect and we routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. You acknowledge and agree to assume this risk when communicating with us or any of our Clients.
LIMITATION OF LIABILITY