Privacy Policy



Business Privacy Policy: Goodwill Trophy Company Limited

This privacy policy sets out how Goodwill Trophy Company uses and protects any information that you give Goodwill Trophy Company Limited when you use this eShop.

Goodwill Trophy Company is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this eShop, then you can be assured that it will only be used in accordance with this privacy statement. We respect the privacy of all our customers who visit our website an it is deemed to be accepted that you accept and understand our privacy policy when you use our website. If you do not accept our privacy policy please do not use this website and ask customer services to remove all customer login user names and passwords.

Goodwill Trophy Company Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25.5.2018.

About us

Our website is owned by Goodwill Trophy Company Limited, registered in England under 3755262. We are VAT registered number 729941789, registered office is The Lodge, Castle Bromwich Hall, Castle Bromwich, West Midlands. B36 9DE

What we collect

We may collect the following information:

 Name and job title

 Contact information; postal address, telephone, mobile, fax numbers and email address

 Demographic information such as postcode, preferences and interests

 Other information relevant to customer surveys and / or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal Record Keeping

We may use the information to improve our products and services

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the eShop according to your interests

Responding to communications from you

Providing and managing access to our site

We would share certain aspects of your data with third parties such as our carriers so orders can be delivered and also our payment service providers. Data is only shared to allow us to fulfil your orders


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We will take all reasonable steps to endure we protect your rights under the Data Protection Act 1998 and Electronic Communications (EC Directive) Regulations 2203, as amended in 2004, 2011 and 2015. You have a legal right to ask for a copy of any personal data we hold by emailing us at or writing to us.

If you have any questions about our eshop site or this privacy policy please contact us by email at, by phone on 0121 522 0282 or by post to Goodwill Trophy Company, George Henry Road, Great Bridge, West Midlands. DY4 7BZ.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our eShop in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better eShop, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the eShop.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the eShop, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at 

We will not sell, distribute or lease your personal information to third parties. Your data is only shared with third parties to allow us to fulfil your orders. Third parties would include our carriers and payment providers.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please write to Goodwill Trophy Company Ltd, George Henry Road, Great Bridge, West Midlands. DY4 7BZ.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.